​I put my full professional skill set into my work and produce results that I am proud of, and that are unique. I utilize my own ideas and abilities to produce the ads a client wants in a way that goes beyond their base expectations and instructions.

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I embody transparency at the appropriate level when communicating with both clients and the public(through ads). While full transparency isn't always possible, I won't produce any advertising that would significantly mislead or cause harm to the public. Doing so would hurt the reputation and relationship of a company to its consumers and, in turn, betray my professional obligations to both the client and the public.

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I embody equality in how I treat and interact with people in similar situations and avoid making judgments based on irrelevant factors. In addition, I follow procedures and rules set in place by me or others, an equal amount in similar situations. If I want to handle a situation differently than usual, I carefully look at the differing factors and quantify their relevance and importance.

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I take accountability for my actions, both good and bad, by taking pride and ownership of positive outcomes and taking actions to rectify issues caused by any errors. As an ad writer, maintaining the trust between my client and me as well as between the public and my client is of the utmost importance. Without trust, advertising is weak.